Streamlining Google Analytics Administration Experience

Wednesday, June 12, 2013 | 11:45 AM

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We’re proud to announce the launch of a dramatically streamlined user experience for managing Google Analytics administrative settings! When visiting the Analytics Admin tab, you will now find all major settings readily accessible from this new landing page. As we launch over the coming weeks, here’s what you’ll see:
Google Store admin shown as a sample (click above image for full-size)
Settings are organized into columns corresponding to the most prominent objects in Analytics: accounts, properties, and views (formerly called profiles). A single account, property, and view will be selected, and you may change these via the drop downs atop each column. We are also renaming profiles to views to most closely match the present and future meaning of what this object represents: a view of the data Analytics collected for your property.

We’ve made a number of additional enhancements. To create a new account, property, or view, click the appropriate menu in the column heading and you’ll see an option to create a new object. You can load any settings page by clicking the appropriate name or icon. You'll notice animations that simplify the display of information, and you'll see new headers along with new navigational links on the left.


Help content has moved to the “Help” tab near the top right corner of the page. We’ve also refreshed the help content to make account administration easy to understand.

This is a large change over the old administrative user experience. For example, getting to property settings now takes just one click but used to take three. Simply compare the new look and feel above to the old:


Experience simplified navigation, faster account configuration, and the power of having all settings at your fingertips.

Posted by Scott Bailey and Matt Matyas, Google Analytics Team